Rye Whiskey: A Resurgence in 2024

The Rebirth of Rye Whiskey

Rye whiskey, with its deep historical significance in the US, has experienced a remarkable resurgence in recent years. Statistics from The Spirits Business magazine reveal that rye whisky volumes soared by an astounding 1,275% between 2009 and 2019. This resurgence is further exemplified by Luxco's double-digit growth for its portfolio of Indiana rye whiskeys, particularly in the UK, Germany, and Australia. Expert opinions from Karthik Sudhir, founder and CEO of Phenomenal Spirits, emphasize the growing acceptance of rye whiskey among enthusiasts and Bourbon drinkers. Sudhir attributes this trend to mixologists using rye whiskey for craft cocktails and the innovation in the craft spirits sector.

The Historical Journey of Rye Whiskey

Rye whiskey's historical significance in the US dates back to its early roots, predating Bourbon by almost 200 years. This rich heritage contributes to the historical and cultural significance of rye whiskey in the country. The resurgence of rye whiskey in the US is evident through staggering statistics, with supplier sales doubling to US$356 million in 2022 from US$175 million in 2017. Furthermore, rye whiskey has risen to prominence in the spirits industry, as evidenced by WhistlePig's success in strong whiskey and Bourbon markets such as the UK, Japan, Korea, and Australia.

Expert Opinions

Max Lents, Founder at Baltimore Spirits Company, believes that this resurgence is just the beginning and that people are starting to explore their own styles, positioning rye as the new frontier in American distilling. Additionally, Adam Spiegel from Sonoma County Distilling Company highlights two emerging trends: a return to traditional style rye whiskey mash bills and variations in secondary or tertiary ingredients used in rye whiskeys. Colby Frey, Cofounder of Frey Ranch Distillery, emphasizes the deliberate exclusion of other grains' influences on flavor during production. Scott Harris, Cofounder of Catoctin Creek, points out that rye from different regions such as Virginia tastes distinct from those produced in Kentucky or Indiana.

The combination of historical significance and exponential growth underscores the enduring appeal and potential for innovation within the realm of rye whiskey.

The Resurgence of Rye Whiskey

The resurgence of rye whiskey is driven by various factors that have propelled its growth and popularity in recent years. The influence of the on-trade has played a pivotal role in driving the growth of rye whiskey, with the category rising to a 7% share in 2022 from less than 1% in 2009. Additionally, the demand from mixologists and classic American cocktails has contributed significantly to this resurgence. Notably, Woodford Reserve Rye has emerged as one of the leading super-premium rye whiskeys, finding success in established craft cocktail markets across the US, UK, Germany, France, Australia, and Canada.

Innovation and Regional Styles

The impact of the craft whiskey boom has brought about an era of innovation and experimentation in rye whiskey production. Around 48.4% of US distilleries now produce both rye and bourbon varieties, showcasing a shift towards diversification within the industry. This trend is further exemplified by Kyro, a Finnish distillery that gained significant recognition and was ranked 24th in the world's 'most admired whisky brands' by Drinks International in 2023.

Global Impact and Production

Brian Treacy, President of Sagamore Spirit, emphasizes that rye whiskey is developing its own regionality and predicts it will compete with bourbon to become a substantial part of the whiskey category. Furthermore, Allen Katz, Distiller and Cofounder of New York Distilling Company, notes that interest in rye whiskey has transcended beyond just the US market. This global impact is echoed by Michael Swanson from Far North Spirits who highlights how different rye varieties can distinctly impact the flavor profile of whiskey.

The confluence of these factors underscores the dynamic nature of rye whiskey's resurgence and its growing significance on both a domestic and international scale.

Global Impact of Rye Whiskey

Rye whiskey's global history is characterized by its enduring presence and influence across continents. The resurgence of rye whiskey in Europe has been marked by unique challenges and innovations, such as the utilization of locally grown rye varieties and experimentation with different cask types. For instance, Zuidam distillery in The Netherlands is credited as one of the first European distilleries to release a modern rye whiskey, showcasing the region's commitment to embracing this traditional American spirit.

Recognition and Diversity

Mikko Mykkanen, Master Distiller at Helsinki Distilling Company, highlights the distinctive production methods involved in European rye whiskey, emphasizing the use of locally sourced ingredients and diverse cask finishes. Similarly, the Hardenberg Family, owners of Hardenberg Distillery, have introduced a straight rye whiskey finished in Coopers Reserve and German Napoleon oak casks to enhance its complexity and flavor profile. Furthermore, Johnnie Walker's creation of a high rye blended scotch in 2021 demonstrates the innovative adaptation of traditional rye elements within the global spirits market.

The growing recognition and accolades for European rye whiskey reflect an era of innovation and diversity within the global whiskey market. This evolution underscores the expanding influence of rye whiskey beyond its American origins.

The Future of Rye Whiskey

The future of rye whiskey holds immense potential for continued growth and innovation within the industry. Notably, accolades such as Baltimore Spirits Epoch Straight Rye winning gold in the 2019 NYISC and unique offerings like Sonoma Rye Whiskey from Sonoma County Distilling Company showcase the depth and versatility of rye whiskey, indicating its potential to shape the global spirits market. As rye whiskey continues to evolve, it is poised to play a significant role in influencing the future landscape of whiskey production, offering diverse expressions that resonate with enthusiasts and connoisseurs alike.