Honoring the Legacy of Mike Rowe and Knobel Whiskey

The story behind Knobel Whiskey is deeply rooted in honoring the legacy of Mike Rowe's grandfather, Carl Knobel. This tribute to his grandfather's work ethic and values has resonated with many, as evidenced by the limited batch of Knobel Whiskey selling out within two days. Drug City in Dundalk, Maryland organized a meet-and-greet event for Mike Rowe, drawing hundreds of people who not only purchased the whiskey but also shared their own 'dirtiest job' stories. Mike Rowe himself expressed his joy at seeing his grandfather's whiskey on the shelves of America's finest liquor stores, underscoring the emotional significance behind this endeavor.

The Legacy of Carl Knobel and Mike Rowe

Mike Rowe's close relationship with his grandfather, Carl Knobel, serves as the inspiration behind Knobel Whiskey. Rowe's childhood experiences on his grandfather's farm, his interactions with Carl Knobel, and his journey to finding his own purpose through 'Dirty Jobs' and storytelling have all contributed to the deep-rooted connection that inspired the creation of this whiskey.

The influence of Carl Knobel's work ethic and values on Mike Rowe is evident in the dedication of Knobel Whiskey to highlighting the expertise of workers like Carl Knobel himself. This commitment is further underscored by the decision to contribute 100% of net proceeds from the whiskey sales to the Mike Rowe WORKS Foundation, which supports skilled job training through its Work Ethic Scholarship Program.

Nancy Byers, an employee at Drug City in Dundalk, Maryland, shared her excitement about meeting Mike Rowe during a Knobel Whiskey event. Her enthusiasm reflects the impact that Mike Rowe and Knobel Whiskey have had on individuals within the community.

The Journey of Knobel Whiskey

The creation of Knobel Whiskey was inspired by Mike Rowe's deep admiration for his grandfather, Carl Knobel, and the successful launch has been met with positive feedback from experts in the restaurant business. After nearly five years in the barrel, the whiskey has been described as "very tasty," a testament to the dedication and craftsmanship behind its production.

Knobel Whiskey not only celebrates the legacy of skilled workers like Carl Knobel but also supports the trades through its fundraising efforts for the Mike Rowe WORKS Foundation. This support directly contributes to the impact of the Work Ethic Scholarship Program on skilled job training, further solidifying the whiskey's commitment to honoring and uplifting individuals in essential trades.

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